As the peak season of China construction industry is fast approaching right after the Chinese New Year’s holiday, Dynapac and its dealers held several events in different cities all over the country.
Xuzhou city, which is the most representative and competitive market of the construction industry, was the setting for the first section of Dynapac China events.
Thanks to its strategical position, Xuzhou has the most independent/individual construction equipment owners among all of the cities in China. Most of them are in the rental business and quickly distribute their machines to every corner of the vast Chinese country. For this reason, Xuzhou area has, by far, a great significance in China market.
March 3, Dynapac and its exclusive distributor Xuzhou Daike, in North Jiangsu Province –started the grand event in Xuzhou Resort Hotel.
Thanks to a well-prepared Dynapac team, almost 1000 participants got to learn about the brand new Dynapac mission & vision after joining Fayat Group last year. Also, the new color scheme of Dynapac rollers and pavers attracted the attention of all the people on the event. “Red is back!”, some old users commented, “and the white color gives the products a modern and new feeling!”
Customer appreciation was another event theme. For the loyalty and continuous support of its customers, Dynapac ensures great products with high performance & quality.
Xuzhou Daike also announced their special promotion during the event. That really inspired the participants and brought in a considerable number of orders on the spot.
Successful events are a great start of the Dynapac marketing activities for 2018. Along with the other 5 events elsewhere during the whole March, the new Dynapac is showing the unique glamor through the brand promise – Your Partner on the Road Ahead!