The International Fair of Road Construction Industry AUTOSTRADA-POLSKA is the largest of its kind in Europe, and is dedicated to the road construction, traffic engineering and road safety industries in Poland and neighbouring countries.
More than 15000 visitors attended the fair to see the product offerings of more than 400 exhibitors from 17 countries from all corners of the world - and Dynapac was there!
The Dynapac-Fayat Group flags and banners, with their distinct red Dynapac logo, were certainly eye-catching elements for visitors of at the Autostrada-Polska fair held in Poland in May of this year. Dynapac's fair space was stylishly ornamented with an array of Dynapac road construction equipment, accentuated with by the reds, whites and greys of the hospitable Dynapac stand.
As expected, Dynapac’s new brand identity and colors drew a large crowd, keeping Dynapac sales representatives busy and engaged with both regular visitors, and newcomers to the fair.
“The new visual branding of Dynapac machines has started a new chapter in the history of the Dynapac brand. We have returned to Dynapac’s recognizable red, complimenting it with white and grey” says Tomasz Przeradzki, General Manager of Dynapac Sp. z o.o. “The dark red color on the Dynapac machines not only makes a reference to our original historical colors of the brand, but also represents the uniqueness and distinctiveness of the true spirit of Dynapac: reliability, innovation and modernity. Moreover, the red and white colors are dear to the hearts of the Poles, as they evoke association with our Polish national colors”, adds Tomasz.
The machines displayed at the fair generated professional talks about their modern features and key selling points.
A SD2500C PLUS paver, created a picture-perfect foundation for business dialogues with potential customers. Vibratory rollers CC4200 VI and CC1200 VI, which were also exhibited at the fair, gave the stand hosts with a natural environment to provide visitors with up-to-date information about new models of machines entering the market, novel Dynapac solutions used, modern technologies implemented and to promote after-market services.
Tomas Przeradzki explained the secret behind the successful event:
“We started the campaign of machines in their new colors long before the fair itself. Dynapac Sp. z o.o. distributed invitation letters and free pass-cards to our customers and intensified customer-oriented business trips. Press activities and articles about our new generation of machines in well-known branch magazines were also steps taken to launch our new identity.”
It was evident that all marketing undertakings were met with vivid and positive reactions from the people visiting the Dynapac stand at Autostrada-Polska Fair. Dynapac Sp. z o. o. is anticipating many business deals and sales as a result of this.
The timely date of the fair also provided Dynapac salesmen with the perfect opportunity to inform visitors of the up-coming launch of Dynapac’s Light Equipment range. Tomas Przeradzki adds, “Our visitors welcomed the idea of this addition to the Dynapac family and see this as an opportunity to have Dynapac as a complete supplier for road construction equipment once again.”