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“Have you heard of VRX? It’s a Dynapac story.”

17 Oct 2024

"It's been a tight challenge, and not in the way you may think about. You know, it's decades we're running the show in pavers, feeders and rollers field; and ask our engineers, we really did something good in the meanwhile.

Nonetheless, here we were expecting a new attendance, made of no more than excited kids, maybe their parents and hopefully some bored roller operator. How to blame them: who cares compacting while pursuing a paver, when you can push the metal of a roaring sport car simulator in the Monza F1 circuit?

Strangely it happened, but in a magic mode rather. Because after the kid came the friend, after the friend came the father, the colleagues and even the baffled white collar, everybody trying to set a new record in the top chart. Thus, they signed their name and got a little gadget for a prize. 

Was it little? Maybe, but it was Dynapac brand. And in every official exhibition video there was our VRX station shining on, the funny people looking behind into an invisible virtual world, and the gathering around our stand to make it the most attractive one.

Then yes, it's been a success story, to make our neighbors less shy to show up, envy enough to ask for, surprisingly friendly to play with us. It's a Dynapac story, and we're leading the script."

Would you like to learn more about VRX at Dynapac? Then contact us.

Michael Konig, Digital Communications Manager
phone: +46708707385
email: michael.konig@dynapac.com